Is it too soon for Christmas jewelry? The short answer is... no.
People love Christmas. For me, I am rather indifferent about it, but some folks absolutely love it. That is not to say I am going to take Christmas products to every event. I feel like that looks silly in the spring. But it is August now and I have an event coming up with me this weekend, and guess what? I am taking a small amount of Christmas jewelry and ornaments.
I've found customers start Christmas shopping in August. Children are also going back to school this week, and for some reason, this signals Christmas shopping season for some people. I myself do like to plan for Christmas in advance, and if I see something I love, yes, I might buy it in August. In general, I keep most of the shopping for October and November. But not everyone feels that way.
Having a small business has definitely taught me that just because I like something or do it a certain way, does not mean everyone will. And honestly, it is a good thing. I can't express that enough when you own a small business. Going out to events and meeting new people gives you an opportunity to understand the needs of your customers. If someone gives advice or recommends anything to you, listen to it. It might not be your idea, but it might be a good idea, nonetheless.
So for now, here I go to the next event with a few Christmas items.


No comments:
Post a Comment